Article: Meet The Woman Behind Qeblawi Cosmetics: Diana Qeblawi On Breaking Barriers And Making History In The Beauty & Fashion Industry
Meet The Woman Behind Qeblawi Cosmetics: Diana Qeblawi On Breaking Barriers And Making History In The Beauty & Fashion Industry
The beauty and cosmetics industry has experienced a boom in recent years with the rise of social media influencers and beauty vloggers. The pandemic has further fueled this trend, as more people turned to online shopping and experimenting with makeup and skincare products while stuck at home. This resulted in the market becoming saturated with numerous types of cosmetics and makeup products, making it more critical than ever for
brands to stand out and differentiate themselves.
One brand that has been making waves in the industry is Diana Qeblawi's Qeblawi`s Cosmetics . Focusing on inclusivity and quality, it offers a range of makeup products catering to different skin tones and types. Diana's passion for the beauty and fashion industry and her business savvy have propelled Qeblawi Cosmetics to become one of the up-and-coming brands to watch out for. In a recent interview, Diana Qeblawi shared her journey of breaking barriers and making history in the beauty and fashion industry.
Can you tell us a little bit about your early beginnings? What got you interested in the
beauty and fashion industry?
Growing up, my family moved around quite a bit, but my formative years were spent in the Philippines. When I was living in Caloocan (a city in the Philippines), I joined Miss Caloocan, and that's when I was discovered by a TV show writer named Jonathan Cruz, who later became my manager. My show business and modeling career opened doors for me to work with famous fashion designers and makeup artists. During this time, my interest in the beauty and fashion industry grew stronger.
Tell us more about what inspired you to start your own cosmetics company. What exactly is the dream for the Qeblawi brand?
I have always been fascinated with how makeup can transform a person's appearance and enhance their natural beauty. The inspiration behind starting Qeblawi Cosmetics came from my desire to provide women with high-quality makeup products that are effective and safe for their skin. I wanted to create a brand that would cater to people of all skin tones and types and provide them with products free from harmful chemicals.
What was it like building your own cosmetic line? Can you share your most notable struggles and triumphs?
Starting my own cosmetics company was not an easy feat. One of the biggest challenges I faced was finding suitable suppliers who could provide me with high-quality raw materials for my products. I also had to overcome the challenges of marketing and branding my products in a highly competitive industry.
Through hard work and determination, I was able to establish Qeblawi Cosmetics and bring my vision to life. One of the biggest triumphs that I experienced was seeing women from all over the world using and loving my products. It is truly a rewarding feeling to know that I am able to make a positive impact in the lives of women through my brand.
You mentioned how you want your brand to be inclusive. How do you think Qeblawi Cosmetics breaks barriers and paves the way for inclusivity and diversity in this industry?
I have faced many obstacles in breaking through barriers and carving out my own space in the industry. It was not easy to gain the recognition and respect (that) I deserved, but I persevered.
One of my biggest challenges was overcoming the perception that my products were only for a certain demographic. As a woman of color, I wanted to make sure that I was creating an inclusive beauty brand accessible to everyone, regardless of their race, gender, or age. I wanted to create a brand that celebrated diversity and promoted inclusivity in the industry.
To address these issues, I have taken various initiatives to promote diversity and inclusivity in the beauty and fashion industry. One of my main goals is to empower women of color and provide them with the tools and resources they need to succeed. I have also been actively involved in mentoring younger women who are interested in pursuing careers in the industry through my company. Additionally, I have made it a priority to create products that are specifically designed to cater to the needs of women of color.
For sure, there are beauty product enthusiasts out there who resonate with you and your brand. What message do you have for them?
To all the beauty enthusiasts out there, my message to you is to always believe in yourself and your dreams. Don't let anyone or anything hold you back from pursuing what you love. Take risks and be bold in your decisions. With passion, hard work, and dedication, anything is possible.
Conclusion: Qeblawi is an inclusive beauty brand to look forward to
"God created the world with colors. So to all the beauty lovers out there, keep shining bright and never forget to embrace your unique beauty," Diana concludes.
Qeblawi`s Cosmetics firmly stands behind the idea that confidence and beauty are universal, transcending the boundaries of gender, ethnicity, and background. Under the visionary leadership of Diana Qeblawi, the dedicated team at Qeblawi Cosmetics works diligently to develop innovative products that accommodate the unique needs of individuals from various skin tones and types. By prioritizing both customer needs and ethical sustainability, Qeblawi Cosmetics sets a high standard for the beauty industry and determines its position as a leader on the global stage.