About Qeblawi Cosmetics

Qeblawi Cosmetics is a trailblazing beauty brand proudly based in the United States, redefining inclusivity and quality in the cosmetics industry. Founded by Diana Qeblawi,.

a Jordanian-Filipina trailblazer, this halal-certified cosmetics company has called the Bay Area home since its inception in 2021. From this U.S. base, Diana is weaving a story of empowerment, crafting products that celebrate every woman’s unique beauty while building a community that resonates across the nation.

Diana’s journey began with a vision to fill a gap in the beauty industry. As a former model and actress, she saw firsthand the lack of inclusive, high-quality products for Muslim women and women of color. In San Francisco, a city known for its diversity and innovation, she found the perfect place to launch Qeblawi Cosmetics. The brand’s online store, live since May 2023, offers everything from silky liquid foundations to vibrant kohl eyeliners, all vegan, cruelty-free, and hypoallergenic. Each product, like the fan-favorite rose-toned lip balm, reflects Diana’s commitment to halal standards and universal appeal, designed to suit all skin tones under the California sun and beyond.

At its San Francisco base, Qeblawi Cosmetics is more than a business—it’s a hub for connection. Diana hosts local workshops, teaching women about skincare and makeup while sharing her story of resilience. These events, often held in collaboration with Bay Area nonprofits, empower young women from underserved communities, offering mentorship and free products to boost their confidence. “Beauty is about feeling seen,” Diana says. “In San Francisco, we’re creating a space where every woman belongs.” 

As Qeblawi Cosmetics shines from its coastal base, it’s redefining beauty for a new generation. With every swipe of lipstick or dab of highlighter, Diana Qeblawi is reminding women across the U.S. that their stories—and their beauty—mattler.

Qeblawi , Offer skin care and color cosmetics that are base in united states, Hypo-Allergenic Not Tested on Animals Halal Certified EU Compliant Except Pencils it's made in Germany. We share Diana's favorite colors and bring them to the world
USA