Behind The Scenes With Diana Qeblawi : The Model, Actress, And Cosmetics Mogul
Diana Qeblawi is a name that is quickly gaining recognition in the beauty and fashion industry, is a model, actress, and makeup artist who has carved a distinctive niche as the CEO and Founder of Qeblawi Cosmetics.
Born in Jordan and raised in the Philippines, Diana's Filipino-Arabic heritage has provided a unique palette to draw upon in creating her distinctive and memorable products. Her early career in show business and modeling allowed her to work with well-known fashion designers and makeup artists, an experience that has informed the development of her cosmetics line, Qeblawi LLC
"I created the first Arab-Filipina owned cosmetic company in the world," Qeblawi proudly states. Her commitment to inclusivity is evident in the range of hypoallergenic, EU-compliant, Halal-certified products her company offers, catering to a broad spectrum of women, including a demographic long underserved in the cosmetics industry: Muslim women.
Qeblawi LLC : Embracing Diversity and Empowering Women
Under Diana's leadership, Qeblawi has emerged as a reflection of her passion for beauty and commitment to empowering women. Diana has used her insider knowledge as a makeup artist to develop products that enhance women's natural beauty and cater to the needs of women from diverse backgrounds. This personal touch is evident in every product, including her favorite hues and beauty tips.
Among her line, the lip plumper, Kohl eyeliners, and lipsticks have emerged as customer favorites, providing a subtle plumping effect without harsh chemicals. They are made with high-quality, hypoallergenic ingredients and are not subjected to animal testing. Moreover, Qeblawi Cosmetics boasts an impressive range of shades, demonstrating Diana's commitment to inclusivity and her mission to cater to women of all skin tones.
Leading a Shift in the Industry
The cosmetics industry has long faced criticism for its lack of inclusivity, particularly for Muslim women. However, a shift is noticeable. For instance, the global halal cosmetics market is projected to reach 104.17 billion USD by 2027, reflecting a growing demand for cosmetics compliant with Islamic principles.
Qeblawi Cosmetics is at the forefront of this shift, offering Halal-certified products that cater to Muslim women's needs. Diana's dedication to inclusivity has earned her a loyal following among Muslim women and beyond.
In addition to promoting inclusivity for women, Qeblawi Cosmetics supports the LGBTQ community. The company values diversity and strives to create a safe and inclusive environment for all individuals, regardless of their sexual orientation or gender identity.
Future Plans of Qeblawi Cosmetics
Diana has ambitious plans for Qeblawi Cosmetics. She aims to tap into the burgeoning markets of the Middle East and Southeast Asia, where she sees a significant gap in the industry to cater to Muslim women. Diana plans to establish a strong presence in these markets by leveraging localized marketing and partnerships with regional beauty influencers. In a recent interview, Diana encapsulated her mission by stating, "I want to be known as a beauty mogul who has inspired and empowered women to be their best selves."
On top of her commitment to inclusivity, Diana focuses on sustainability. She plans to introduce eco-friendly packaging and reduce the carbon footprint of her business, reflecting the growing need for companies to be socially responsible.
As Qeblawi Cosmetics grows, the beauty industry can expect more innovative products and a sustained commitment to empowering women to embrace their unique beauty. Diana's journey inspires entrepreneurs and underlines the importance of inclusivity, sustainability, and strategic planning in building a successful business in today's diverse and environmentally-conscious world.
Breaking Barriers and Setting New Standards
Diana Qeblawi and her brand, Qeblawi Cosmetics, are leading the charge towards change in an industry often criticized for its lack of diversity and inclusivity. With plans to expand globally and a commitment to increasing representation and sustainability, Diana's journey is one to watch. As she continues to break down barriers and redefine standards in the beauty industry, she's not just creating a successful business – she's inspiring a new definition of beauty that is as diverse, inclusive, and empowering as the women it serves.